7/15/2023 0 Comments The weather channel underground![]() ![]() Read more about Metro Detroit's growing entrepreneurial ecosystem at. Source: Jeff Masters, director of meteorology for Weather Underground The company also employs another 50 people across the U.S., including a large concentration in Silicon Valley. Weather Underground's staff of seven people in Ann Arbor will remained unchanged for the foreseeable future, he says. "However, running a company for 17 years is plenty." The terms of the deal have not been disclosed. ![]() "It would have to be a very good offer for us to take it because we love doing what we do," Master says. Such unconventional branding and need for independence shouldn't be too much of a stretch for a business spun out of the University of Michigan in 1995 that has quickly become a staple of start-ups in downtown Ann Arbor. Weather Underground's name is a tongue-in-cheek reference to the radical leftist group from the 1970s. Plus, there was what Master describes as the "maverick reputation" enjoyed by the co-founders. "We have talked about them acquiring us off and on but they never put together a package that was attractive enough for us to sell." "We have been talking to The Weather Channel since 1995," says Jeff Masters, director of meteorology for Weather Underground. ![]() So it served as no surprise when The Weather Channel bought the Kerrytown-based business last week. The Weather Channel's acquisition of fellow online-weather firm Weather Underground is a logical deal that has been in the making for nearly 20 years. 387-390 Weather+, 377 weather apps Living Earth, 377 The Weather Channel, 377 Weather+, 377 WeatherBug, 377 Weather Underground, 377 Yahoo Weather. ![]()
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